From idea to AI-powered product.

Phase 1

Mission Before Technology

01 / 10

Business purpose, desired outcomes, success measures, vision, and constraints.

• Business purpose
• Desired outcomes
• Success measures
• Vision
• Constraints

Phase 2

Audience & Use Case Definition

02 / 10

Who is this for, what should they learn, do, and feel?

• Primary audience
• Learning objectives
• Target behaviors
• Emotional design

Phase 3

Experience Storyline

03 / 10

Design the user journey — beginning, middle, end, moments of delight.

• Journey arc
• Moments of delight
• Decision points
• Calls to action

Phase 4

Information Architecture

04 / 10

Navigation, pages, hierarchy, content organization, and flows.

• Navigation
• Page hierarchy
• Content model
• Flows

Phase 5

Prompt as Requirements Document

05 / 10

Prompts contain context, objective, audience, constraints, and acceptance criteria.

• Context
• Objective
• Audience
• Functional requirements
• Acceptance criteria

Phase 6

Feature-by-Feature Build

06 / 10

Build one page, one feature, one workflow, one interaction at a time.

• Scoped builds
• Single capability
• Reviewable units

Phase 7

Iterative Refinement

07 / 10

Generate, review, test, refine, repeat — and document each loop.

• Generate
• Review
• Test
• Refine
• Document

Phase 8

Source of Truth Management

08 / 10

One approved version. All documentation generated from it.

• Canonical content
• Synchronized exports
• Versioning

Phase 9

Quality, Security & User Testing

09 / 10

Accessibility, performance, permissions, data security, UAT.

• Accessibility
• Performance
• Security
• User acceptance

Phase 10

Documentation & Enablement

10 / 10

Facilitator guides, decks, PDFs, speaker notes, training manuals.

• Facilitator guides
• Participant workbooks
• Executive PDFs
• Knowledge transfer