Positioning Update Summary

This page summarizes the messaging changes made in response to the positioning refresh request. Review the entries below; when approved, delete src/routes/positioning-update.tsx and the link in the Programs section of the home page.

Changes made in this update

01 · / (Home)

Programs — section header (eyebrow + headline + lede)

Original: Eyebrow: "Training programs" · Headline: "Bring the framework into your organization." · Lede: "Leadership education for the people setting direction. Certification for the teams who will deliver. Advisory for the leaders accountable for the outcome."
Updated: Eyebrow: "Bring the framework to your organization" · Headline: "Bring the AI Experience Framework™ to your organization." · Lede: "The AI Experience Framework™ is designed to help mission-driven organizations and growing businesses adopt AI with purpose, trust, and measurable outcomes. Whether you're leading a church, nonprofit, educational institution, community organization, or growing business, the framework provides a practical methodology for designing AI experiences that align technology with people and mission."
Why: Old copy implied enterprise-only training. New copy explicitly names the five audiences (faith-based, nonprofit, education, community, SMB) and frames the framework as a transferable methodology — not a Fortune 500 consulting product.

02 · / (Home)

Programs — AI Leadership Intensive card

Original: "A multi-session program for executive teams that translates the framework into a concrete AI strategy, governance model, and adoption plan for the business." Detail bullet: "Strategy and outcomes alignment with the C-suite."
Updated: "A multi-session program for leadership teams — executive, pastoral, academic, nonprofit, or founder-led — that translates the framework into a concrete AI strategy, governance model, and adoption plan aligned with mission and capacity." Detail bullet: "Strategy and outcomes alignment with senior leadership."
Why: Replaces "executive teams" / "C-suite" / "business" with language that includes pastoral, academic, nonprofit, and founder-led leadership; introduces mission and capacity as primary anchors.

03 · / (Home)

Programs — Framework Certification card

Original: "Hands-on training for product, design, engineering, and L&D leaders who will run the framework inside their organization." Detail bullet: "All ten phases applied to a real internal capability."
Updated: "Hands-on training for the staff, faculty, ministry teams, program leads, or product and operations leaders who will run the framework inside your organization." Detail bullet: "All ten phases applied to a real initiative inside your organization."
Why: Expands the named audience beyond corporate functions (product/design/engineering/L&D) to include staff, faculty, ministry teams, and program leads.

04 · / (Home)

Programs — Embedded Strategy Partnership card

Original: "Ongoing executive advisory — Kimberly partners with your leadership team across a defined transformation cycle." Detail bullets: "Quarterly executive working sessions" · "Board and investor narrative support."
Updated: "Ongoing advisory — Kimberly partners with your leadership across a defined transformation cycle, whether you lead a congregation, nonprofit, institution, community organization, or growing business." Detail bullets: "Quarterly leadership working sessions" · "Board, council, or stakeholder narrative support."
Why: Removes implicit Fortune-500 framing ("executive advisory," "board and investor") and names the five audiences directly. Substitutes "board, council, or stakeholder" to cover governance shapes across sectors.

05 · / (Home)

Programs — Review link

Original: (no link)
Updated: Added: "Review the latest positioning update summary →" linking to /positioning-update.
Why: Per request, surface this review page from the section under revision so it can be reviewed before approval. Remove the link (and this route file) once approved.